Who We Are
THE ORANGE
GROUP
Our Mission
Maximizing Ownership.
Mastering
Representation.
The Orange Group is a multidisciplinary conglomerate specializing in minority ownership and representation within the Orange Economy. The corporation is composed of three main subsidiaries — Orange Studios, Media, and Investments.
We develop and manage various talents and projects within the cultural sectors, focusing on Black, Brown, and Caribbean productivity. Our portfolio extends to include sustainable private and communal real estate land developments.
High-profile client activations
Where creativity meets connection
Building spaces for the culture
Our Structure
Three Pillars
MEDIA
OS Media holds court with our target communities through a social redirection of consumerism via OrangeStreet.Com — a curated marketplace that fuses art and commerce in an energetic digital and physical proposal. The Street houses The Paper; a bi-monthly editorial in circulation in New York City through a residential subscription. And Orange SPaCE; a proprietary B2B solution connecting creative POC business owners with creative professionals.
STUDIO
Focused on the intellectual development of collective concepts, OS Studio calibrates with a team of agents prized in creative services through our Studio Collective — a global network of creative professionals who specialize in deep design and culture relations. Grove Ent. further invests in independent creativity with a class of core creators leading projects in music, film, and television.
INVESTMENT
At the Orange Group we take a direct role in the value chain through the transformative production of our creativity — to both siphon and propagate the orange economy. We develop and manage various talents and projects within cultural sectors, focusing on Black, Brown, and Caribbean productivity. Our portfolio extends to include sustainable private and communal real estate land developments.
Our People
Experts Committed to Your Growth
Creative Lead
Rashade
St Patrick
Creative Director · Designer · Brand Strategist
A true renaissance creative with a decade of experience focused on conceptualizing, launching, and growing businesses within the lifestyle and entertainment arena. Rashade is a rounded lifestyle consultant with a specialty in communication and various principles of design.
Trained and experienced in sales, public relations, digital and fashion marketing — including copywriting and graphic design. In 2015, he sold his first concept brand 'Fenmade' to Miss Universe's Kaci Fennell. He continues to incubate independent concepts and execute for high-profile clients in luxury retail and hospitality.
Career
Creative Director
Orange Group / Orange Street
2022 — Present · New York, NY
Operations Manager
Stay Golden Cosmetics
Nov 2021 — Oct 2022 · New York, NY
Partner | Creative Marketing + PR
Next PR Solutions
Jan 2018 — May 2021 · JM / US
Founder + Creative Director
Kingston Belle Collective Media Ltd.
Jan 2011 — 2022 · Kingston, Jamaica
Rashade St Patrick
Creative Director | Designer | Brand Strategist
The Philosophy
THE ORANGE
ECONOMY
You've heard of the green economy and the blue economy. Now, researchers are taking a closer look at the "orange economy" — the group of linked activities through which ideas are transformed into cultural goods and services whose value is determined by intellectual property.
Creative goods and services include art, print, crafts, gastronomy, live music, gaming apps, streaming, advertising — and the infrastructure that supports our interaction with creative output. The Orange Group is positioned at the center of this economy.