Where Media + Technology
LIFE +
CULTURE
Empower Your Businesses through Culture-Driven Strategic Marketing
Design shapes perception. Perception shapes markets.
The Orange Group
MAXIMIZING
OWNERSHIP.
MASTERING
REPRESENTATION.
A multidisciplinary conglomerate specializing in minority ownership and representation within the Orange Economy — where creativity, culture, and strategy converge across design, media, fashion, technology, and experiential spaces.
Discover Our StoryStructure
Three Pillars
Studio
A global network of creative professionals specializing in deep design and culture relations — from brand identity to full campaign creative direction.
Media
OS Media connects our communities through orangestreet.nyc, our premium Substack channel. Here we feature our independent articles by everyday creators and seasoned writers alike.
Investment
Taking a direct role in the value chain through transformative creativity — investing in independent talent and projects across music, film, and television.
What We Do
Our Services
Market Research & Analysis
Uncover cultural, consumer, and market insights that inform confident, data-backed decisions.
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Digital Marketing Services
Design and execute targeted digital campaigns that build visibility, engagement, and conversion.
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Brand Strategy & Positioning
Define clear brand identities and positioning systems that resonate in culture and scale over time.
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Creative Director
Rashade St Patrick
rashade@orangestreet.group
Creative Lead
A Renaissance
Creative.
Rashade St Patrick is a rounded lifestyle consultant with a decade of experience in communication, design, sales, public relations, digital and fashion marketing, copywriting, and graphic design.
In 2015, he sold his first concept brand 'Fenmade' to Miss Universe's Kaci Fennell. He has since executed for high-profile clients in luxury retail and hospitality — from Stay Golden Cosmetics at Allure and Urban Outfitters to Kingston Belle Collective Media.
Portfolio
Selected
Works
01Campaign + Creative Direction
Stay Golden Cosmetics
Allure · Doll's Kill · Urban Outfitters
02Editorial
Kaci Fennell-Shirley
Miss Universe · Set Styling
03Strategy
Luxury Retail + Hospitality
Brand Positioning
By the Numbers
04Agency + Culture
The Orange Group Studio
New York City · Kingston · Global
The Philosophy
ORANGE,
THE COLOR
OF CREATIVITY
The orange economy encompasses a wide array of cultural and creative goods and services — from architectural design and performing arts to film, fashion, and music. Ideas transformed into cultural goods whose value is determined by intellectual property.
Read Our Mission